Ben Bilsland is joined by Ollie Tiramuragan Collard, host of ‘Founded and Grounded’ to unpack the realities behind the podcast evolution. As a successful indie creator himself, Ollie shares his journey, reflecting on how the podcast industry has transformed technologically, creatively and commercially.
The introduction of major media and tech companies has not only shifted consumption habits but also fuelled a significant surge in revenue now estimated at over $7.3 billion. But amidst this rapid growth and commercialisation, what truly moves the needle in today’s landscape? Has the rise of AI, video podcasts and aggressive sponsorship taken away what made podcasts so great in the first place, or is there still an undeniable power in cultivating a unique voice, building a genuine community and remaining authentic?
🔗 Links
Listen to Ollie's podcast Founded & Grounded: https://foundedandgrounded.com/
Read our latest media industry outlook for more insights: https://bit.ly/4m8pdpD
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📖 chapters
00:00:00 - 00:02:42 : Introduction
00:02:43 - 00:05:26 : The podcasting boom: How did podcasting become such a popular medium?
00:05:27 - 00:07:59: Video podcasting
00:04:52 - 00:14:18 : How has AI impacted podcasting?
00:14:19 - 00:17:44 : Listener acquisition through partnerships?
00:17:45 - 00:21:51 : How have podcast generated $7.3B in sales?
00:21:52 - 00:25:07 : Building trust with your audience.
00:25:08 - 00:26:06 : Closing
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