Paul Rice joins us on the Lookfar Podcast this week. Back in 1998, Paul founded Fair Trade USA and serves as its president and CEO. Paul shares with us his first introduction to fair trade when working with farmers in the mountains of Nicaragua in the 1980s. We then delve into Fair Trade today, with nearly one million farmers and workers from 62 countries selling products into the United States under the Fair Trade Certified label, generating $846 million in premiums that’s helped to provide much needed housing, education, health care, and other benefits to local communities. And we look ahead at the future of Fair Trade and the powerful role socially and environmentally conscious businesses can play in building a more sustainable world.