In today's episode we explore the possibility to increase truck driver satisfaction and boost truck utilization with better planning tools and smarter algorithms. Our guest today is Mark Farkas, Co-Founder and Chief Technology Officer of AI Fleet, a vertically integrated technology enabled trucking company that was founded in Austin, TX in 2020. Together with our host Jonah McIntire, Mark discusses the following topics: - Mark's background and track record as a successful logistics tech founder - What inspired Mark and his co-founder to build AI Fleet - What's wrong with the business model of traditional trucking companies and why technology hasn't made more of an impact over the years - What the levers to pull are to make trucking more profitable - What Mark means when he says AI Fleet wants to "humanize trucking" - The importance of truck utilization as a metric and how improving truck utilization benefits drivers - How "real" the truck driver shortage actually is and whether it can be solved by better truck utilization - How truck drivers could benefit financially from a better trucking business model and better technology - The growth and growth plans of AI Fleet - Comments on the current trucking market conditions in the US - Why so many investments in technology and software haven't paid off - Views on the truck brokerage space - Why it's so hard to profitably scale trucking businesses - The path to autonomous trucking - and much more Helpful Links: AI Fleet: https://aifleet.com/ Mark on Linkedin: https://www.linkedin.com/in/mark-farkas-337a33127/ Jonah on LinkedIn: https://www.linkedin.com/in/jonahmcintire/