Join co-hosts Kyle Guilfoyle and Reese Richards as they explore how local businesses can grow smarter, faster, and more profitably using AI, automation, and advertising. Each episode breaks down actionable strategies, real-world case studies, and practical tools designed to help brick-and-mortar entrepreneurs compete in the digital age—without losing their human touch.
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Join co-hosts Kyle Guilfoyle and Reese Richards as they explore how local businesses can grow smarter, faster, and more profitably using AI, automation, and advertising. Each episode breaks down actionable strategies, real-world case studies, and practical tools designed to help brick-and-mortar entrepreneurs compete in the digital age—without losing their human touch.
The Conversion Mirage: Why the Numbers You Trust Might Be Lying to You
The Local AI Show
33 minutes 31 seconds
1 month ago
The Conversion Mirage: Why the Numbers You Trust Might Be Lying to You
Kyle and Reese break down one of the biggest blind spots in digital marketing: the data we take at face value. From Google Ads to Meta, most campaigns look great on paper — until you trace what those “conversions” actually mean. This episode unpacks how false confidence creeps in, how to connect your data properly, and what real performance looks like when the numbers finally tell the truth.
The Local AI Show
Join co-hosts Kyle Guilfoyle and Reese Richards as they explore how local businesses can grow smarter, faster, and more profitably using AI, automation, and advertising. Each episode breaks down actionable strategies, real-world case studies, and practical tools designed to help brick-and-mortar entrepreneurs compete in the digital age—without losing their human touch.
