In this episode, Paulie Skaja interviews Howard Freedman, a financial aid consultant with over 20 years of experience. Howard shares his journey from working in customer service and business management to founding his own financial aid consulting firm. He discusses the importance of continuous education, the challenges students face in pursuing higher education, and the strategies for making college affordable. Howard also talks about his role in the Access program at Boston Public Schools, where he provided financial aid services and scholarships to over 2700 high school students. He emphasizes the need for students to market themselves effectively to colleges and the importance of finding a college that fits their skills and financial situation. Key Points: Howard's background in financial management, customer service, and software consulting. His passion for helping students navigate the complexities of college financial aid. The significance of continuous education and reinventing oneself. Strategies for making college affordable and finding the right fit. Howard's achievements and recognition in the field of financial aid consulting. Book: Making College Happen: An insightful guide to making savvy financial decisions and cutting college costs https://amzn.to/410qG9D Website: https://www.financialaidconsulting.com/ LinkedIn: https://www.linkedin.com/in/howard-freedman-3b2581123/