In this episode of The Lit Outlet Podcast, host Knomoe23 (Moses) sits down with Chris from Sour Apple Agency, a marketing and brand development expert.Chris shares his journey from growing up in Boyle Heights to founding Sour Apple Agency, where he helps artists, influencers, and businesses grow their brands. He breaks down marketing in simple terms, emphasizing the importance of strategy, paid ads, and staying ahead of trends.The conversation covers: • Chris’s background in music, sports, and marketing • Working with top influencers and celebrities like Gabriel Iglesias & George Lopez • The role of Latinos in the marketing industry & staying authentic • Advice on branding, social media strategy, and when to hire a manager • The difference between influencers and regular social media users • The power of networking, financial freedom, and growing Latino entrepreneurshipChris also dives into LA culture, event planning, and the future of traditional radio versus podcasting. Whether you’re an entrepreneur, content creator, or just curious about the business side of marketing, this episode is packed with valuable insights.Don’t forget to like, comment, and subscribe for more!Follow us:@knomoe23 | @sourappleagency |  @TheLitOutlet  Pull up Turn up Stay LitThank you for watching and please like, Subscribe and most importantly Share.https://www.instagram.com/thelitoutlet/https://www.instagram.com/knomoe23/https://www.patreon.com/join/TheLitOutlet?