Laura Patterson is known for her practical, no-nonsense approach to proving and improving the value of Marketing. She founded VisionEdge Marketing in 1999 and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. She is recognized as one of the top 50 women in marketing technology, the Top 20 Women in Business and is identified among the top Marketing Operations leaders to know. She is a Serial Author with her most recent book being "Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth", where she talks about Organic Growth of businesses and the Circle of traction.   In the Video, Rachit and Laura talk about multiple aspects of Business Growth, the Circle of traction Framework, Customer Centricity, Employee Centricity, Using Data to market more effectively and other Organic ways of Business Growth.   Enjoy the Conversation! You can support here : https://www.paypal.me/listeningseries