Brian Ahearn, CMCT, is the Chief Influence Officer at Influence PEOPLE. Brian’s areas of expertise include sales, customer service, leadership, and business coaching with an emphasis on applying the science of influence in everyday situations. He is one of only 20 individuals in the world who currently hold the CMCT designation. This specialization in the psychology of persuasion was earned directly from Dr. Robert B. Cialdini – the recognized authority on the science of ethical persuasion.  Brian is also the author of the book, Influence PEOPLE and his second book around Persuasion in Sales is in the making.   In this Episode of the Listening Series, Rachit Pandey talks to Brian Ahearn around the topic of Influence and Persuasion. There are 7 Laws of Influence :  1. Reciprocity 2. Scarcity 3. Authority 4. Consistency 5. Liking 6. Consensus 7. Unity In the discussion, they talk about how could you incorporate these into your lives, what is a good age to start at this life skill, the role of Self Awareness and other real life examples, at both work and at home, from Brian's book, Influence PEOPLE