Brand Building - Prof. Dr. Koen Pauwels| Rachit Pandey

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The Listening Series by Rachit Pandey

Rachit Pandey

7 episodes

5 days ago

The Listening Series is an attempt to talk to Key Industry leaders, Academicians and people who have excelled in their fields and have their stories to tell, and try to listen to them, learn from them and use these hacks in our own lives.

Self-Improvement

Education

RSS

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Self-Improvement

Education

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Brand Building - Prof. Dr. Koen Pauwels| Rachit Pandey

The Listening Series by Rachit Pandey

50 minutes 58 seconds

4 years ago

Brand Building - Prof. Dr. Koen Pauwels| Rachit Pandey

Rachit talks to Prof. Dr. Koen Pauwels on everything Marketing and Digital. Prof. Koen is a Distinguished professor of Marketing at the Northeastern University in Boston and the author of multiple books. They talk about the relevance of brand today, Conversational Commerce, Private Labels v/s Brands, Digital Marketing, Using data to make smarter decisions etc.

Enjoy the Conversation!