This week’s podcast is all about the two of the most powerful tools you can use to take your business to the next level: SEO and Email Marketing. Why these strategies are so effective and how you can make the most of them—without feeling overwhelmed by tech or jargon? Whether you’re a complete beginner or you’ve dabbled before, there’s something here for you.
I’ll start with SEO (Search Engine Optimisation). This isn’t about chasing algorithms or trying to outsmart Google. It’s about making your website work for you, so the right people find you when they’re searching for what you do. I break down the basics in simple steps and share tips to help you improve your rankings, boost your visibility, and get more of the right leads through your digital door.
Then, we shift gears to email marketing—my personal favourite for building real, meaningful connections with your audience. I show you how email can be a game-changer (without actually using that word). From nurturing relationships to encouraging repeat business, emails can help you grow sustainably and stay top-of-mind with your clients. And it doesn’t have to be complicated or time-consuming to get started!
The best part? SEO and email work brilliantly together. Imagine someone finding you online through search, then joining your email list, where you can continue to offer value, share your expertise, and gently guide them towards working with you. It’s like having a sales funnel that runs itself in the background while you focus on what you do best.
Throughout the episode, I’ve shared real-world examples, practical advice, and a few common mistakes to avoid. It’s all about making these strategies work for you—your business, your goals, and your way of doing things. Because when you get them right, they’re not just tactics—they’re long-term investments in your growth.
So, if you’re ready to stop waiting for leads to magically appear and start creating a strategy that actually delivers, this episode is for you. Have a listen, take a few notes, and let’s make growth happen.
The Landscaper’s Coach & Podcast
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Email: paula@thelandscaperscoach.co.uk
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