A recent article is sparking debate among real estate investors: Should you intentionally charge below-market rent? Some investors swear by this approach to keep residents long-term and avoid turnover. Others worry it could quietly erode your wealth-building potential. This conversation breaks down both sides of the pricing strategy. You'll hear the real numbers behind retention, the hidden costs of vacant properties, and why rising expenses might force difficult decisions. Whether you're self-managing or building a portfolio, discover what happens when good intentions meet financial reality. What You'll Discover Why some investors deliberately charge less than market rate—and the potential trade-offs that emerge when expenses rise faster than rents The three expense pressures affecting rental property owners—insurance, property taxes, and maintenance—and why they reshape pricing decisions over time The tension between building resident loyalty and portfolio growth, and why every pricing decision ripples through your long-term wealth building Key Timestamps 01:18 The Strategy That's Gaining Attention - A look at why certain investors choose below-market rents and what they claim it does for occupancy 09:00 Three Positives: When Lower Rents Work - Tenant retention benefits, reduced management headaches, and competitive market flexibility explored 20:04 The Hidden Negatives Begin - Why profit motives and IRS concerns can complicate your pricing decisions 23:54 Opportunity Cost and Portfolio Growth - What happens to your cash flow snowball when you consistently price below market 28:48 Rising Expenses Change Everything - How insurance spikes and property tax increases can turn your strategy upside down FAQs What's the difference between being slightly below market versus significantly under-pricing my rental? Being slightly below market can attract quality residents quickly without dramatically impacting your returns. However, significantly under-pricing compounds over t...