In this episode of The Lifestyle Series, host Andrew Taylor speaks with Jinou Park, Founder of Normal and a keynote speaker at the recent Boutique Hotel Series in Bangkok.
Jinou shares insights from his rich career in the hospitality industry, working with renowned brands like IHG and Disney, and his experiences leading Design Hotels in the Asia-Pacific region.
The conversation covers the evolution of boutique hotels, the importance of authenticity and purpose in hotel branding, and designing meaningful guest experiences. Jinou emphasises the need for hotels to inspire guests beyond just providing a place to stay and discusses the methodology of 'less but better' in design.
You’ll also learn about his personal journey and global perspective, highlighting his passion for creating unique and lasting hotel experiences.
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LINKS
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Visit his website
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Timestamps:
00:00 Welcome to the Lifestyle Series
00:35 Introducing Jinou Park
01:25 The Journey to Boutique Hotels
02:20 Defining Boutique Hotels
04:34 Career Highlights and Industry Insights
05:49 The Role of Design in Hospitality
09:04 Challenges and Innovations in Hotel Branding
18:22 Creating Unique Guest Experiences
28:59 Big Brands and Boutique Innovations
30:22 The Importance of Mission and Purpose
31:37 Work-Life Integration and Authenticity
36:47 Design Philosophy: Less But Better
44:22 Global Perspectives in Hospitality
50:39 Closing Thoughts and Future Plans