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The Life Of KG
Katie Godfrey
207 episodes
4 days ago
Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners. Please subscribe and leave a review.
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All content for The Life Of KG is the property of Katie Godfrey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners. Please subscribe and leave a review.
Show more...
Business
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Episode 206 - She Quit Treatments to Teach Full-Time. Sam Smith
The Life Of KG
31 minutes 25 seconds
2 weeks ago
Episode 206 - She Quit Treatments to Teach Full-Time. Sam Smith

Katie sits down with her client Sam, owner of Essex Beauty & Aesthetics, to uncover how she built her super salon and fully booked training academy from scratch, all through apprenticeships, bold risks, and unstoppable passion.


Sam shares how she went from a garden cabin lash artist to owning one of Essex’s leading beauty training academies. You’ll hear the full story, including how she sold her house to fund her dream, built a thriving business model based on apprenticeships, and created a team that now runs the salon without her on the tools.


If you’ve ever dreamed of scaling your salon, growing your academy, or stepping into true freedom as a business owner, this is the episode to inspire your next move.


We go over:

- How Sam grew from a home lash artist to running a 6-figure super salon
- The real numbers behind apprenticeships and why they often earn 3× their wage
- Turning juniors into fully qualified team members (and future trainers!)
- Funding routes & satellite centre secrets for training academies
- How mindset shifts after our Marrakesh retreat changed everything
- The power of boundaries, weekends off, and building a management team
- Why apprenticeships are the future of the beauty industry


Apply for MASTERMIND here


Purchase the book here


Connect with Sam here

The Life Of KG
Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners. Please subscribe and leave a review.