Customer delight goes beyond simply providing great products and services or delivering on excellent customer service.  It’s about showing you care in ways that constantly surprise your customers.   

But it doesn’t just happen overnight because there is no one size fits all when it comes to customer delight. Rather, it’s something that has to be planned, designed and mindfully delivered.   

This week, we’re looking at 5 ways to build customer delight into your processes, but there are hundreds more worth exploring. The key is finding what works best for your business.  

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1 FACT 🧐 

"Customers will never love a company until the employees love it first." 

~Simon Sinek~  

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1 TIP 💡  

Customer delight should be treated as a competitive advantage to transform average customers into loyal promoters. The key to success is establishing trust and interest, and creating a long term relationship.   

Here’s how to get started:  

✅ Provide real-time support using technology and provide solutions for any problems as they occur. 

✅ Empower your team to delight your customers by giving them the authority to take independent decisions to impress your customers. 

✅ Analyse customer feedback. It provides valuable insights into what’s working well and what needs to be done to make the experience better. 

✅ Personalise your communication. Turn customer data into actionable insights to personalise your customer interactions and provide unique messaging. 

✅ Don’t make a promise you can’t keep and deliver on every promise you do make.   

Remember, the effort to delight customers should never replace the main focus of any successful company, which is to always deliver the best customer experience. 

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1 TOOL 💥 

Here’s a customer delight exercise for you! You’ll also find some examples of customer delight that will hopefully provide you with some inspiration to implement your own customer delight strategies.  

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1 QUESTION ❓ 

Can you think of a business that gave you that feeling of delight? How are you giving your clients that same feeling?  

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1 ACTION 🎬 

Start working on some ways you can delight your customers and get your team involved in brainstorming ideas for customer delight.  

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