The Need to Return to Marketing Fundamentals with Kasey Hickey

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The Letterdrop Podcast

Letterdrop

32 episodes

1 day ago

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound. Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

Marketing

Business

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Marketing

Business

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The Need to Return to Marketing Fundamentals with Kasey Hickey

The Letterdrop Podcast

37 minutes 19 seconds

1 year ago

The Need to Return to Marketing Fundamentals with Kasey Hickey

Parthi is joined by Attentive's senior content marketing director Kasey Hickey, and she leads the conversation on the need to return to product and marketing basics in today's marketing climate.

Check out Attentive: https://www.attentive.com/

Check out Letterdrop: https://letterdrop.com