How to Approach ABE in Marketing Today with Olga Karanikos

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The Letterdrop Podcast

Letterdrop

32 episodes

1 day ago

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound. Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

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Marketing

Business

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How to Approach ABE in Marketing Today with Olga Karanikos

The Letterdrop Podcast

31 minutes 34 seconds

1 year ago

How to Approach ABE in Marketing Today with Olga Karanikos

In this episode, Parthi's guest is Olga Karanikos, CMO at SalesScreen - she talks to him about tracking meaningful content metrics and how to approach ABE in today's climate.

Check out SalesScreen: https://www.salesscreen.com/ Check out Letterdrop: https://letterdrop.com