How Companies Should Be Thinking About ABM Today with Alon Waks

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/0b/a7/87/0ba787d2-5aac-23c9-0c13-56139e821e23/mza_10462949193108655168.jpg/600x600bb.jpg

The Letterdrop Podcast

Letterdrop

32 episodes

1 day ago

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound. Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

Marketing

Business

RSS

All content for The Letterdrop Podcast is the property of Letterdrop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40430426/40430426-1707076451767-d7e59faf5ff87.jpg

How Companies Should Be Thinking About ABM Today with Alon Waks

The Letterdrop Podcast

31 minutes 35 seconds

1 year ago

How Companies Should Be Thinking About ABM Today with Alon Waks

Parthi chats to accomplished fractional CMO Alon Waks about account-based marketing, aligning marketing and sales, handling warm accounts, and more. Check out Alon's profile on LinkedIn: https://www.linkedin.com/in/alonwaks/ Check out Letterdrop: https://www.letterdrop.com