If you are like me maybe at some point you built an amazing product, course, offered a great service but HEARD CRICKETS!

WHY?!!!!.....

There are lots of reasons why could be your message wasn't quite clear, your ideal client isn't quite known or it just plain ole was not what your audience wanted.

WHY does this happen...I believe it is because most times we build our businesses BACKWARDS.

YEP!

We start with the website and logos and fancy whistles. We start with a course we have already built because "we think it's what our people(whom we don't even really know yet) need. REALITY..CRICKETS.

Here is what I know- WE need to be creating CONSISTENT valuable CONTENT that we are giving to our audience that connects to them and helps them to connect with us.

Check out this week's episode to hear all the juicy deets on Creating Content that CONVERTS