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What to Trademark While Building Your Brand with Rich Kozak of RichBrands
The Legalmybiz.ca Podcast
24 minutes
1 year ago
What to Trademark While Building Your Brand with Rich Kozak of RichBrands
A small business owner, brand is everything. Today’s special guest is here to share his expert insights on all things branding, specifically the key things that you must be focusing on as you’re building your brand in order to gain clarity and maximize your impact. Rich Kozak is The Voice of Impact Driven Branding. After 40 years of languaging and launching brands, he founded RichBrands specifically to serve heart-centered entrepreneurs & professionals evolving their individual brands with a foundation of clarity, energetic longevity and divine purpose. The deep-listening, caring branding expert, Rich's purpose is elevating your unique gifts that impact people’s lives. Today you’ll hear about:
What Rick’s definition of a “brand” is and why all brands must have a foundation of clarity
His step-by-step process for developing your brand
The way that you can use the elements of your marketing to define the brand you wish to become
Some of the mistakes from a trademark perspective people are making with their branding
Best practices to follow when creating your logo, deciding on your brand’s colours and more…
If you are a heart-centered and experienced entrepreneur who knows there’s more for you and the people you serve, what Rick shares in this episode will not only help you gain more clarity for your brand, but it will allow you to increase the impact that you are making. To learn more about Rick and the ways that RichBrands can assist you in getting your brand right, you can visit his website at https://richbrands.info/. Mentioned in the episode: Rich’s Website, Facebook & Instagram Connect with Rich on LinkedIn
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