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A business podcast for Canadian entrepreneurs who want to build their business on a solid legal foundation.
Have you made yourself clear? Why plain language matters to your business with guest Erin Casey
The Legalmybiz.ca Podcast
50 minutes
1 year ago
Have you made yourself clear? Why plain language matters to your business with guest Erin Casey
Continuing with this season’s theme, today I’m bringing you another guest to share their tips and best practices around accessibility and inclusion, specifically looking at why plain language matters. Erin Casey is a professional communicator, writer, and editor based in Kjipuktuk/Halifax, Nova Scotia, whose areas of expertise and interest is in inclusion and belonging, higher education, disability, health, entrepreneurship, and business — with an emphasis on equity. She believes we’re all entitled to accessible and clear communication so we can connect with the people, opportunities, services, and information we need. Erin knows a little bit about a million things, making her the perfect party guest.In today’s episode, you’ll discover:
The way that Erin’s entrepreneurial journey began and what led to their focus on plain language.
A look at how plain language got started in the 1990’s and is defined today.
Why it’s important to realize the true role that the information you provide plays for everyone, and the positive impact that plain language brings.
Examples of bad language to use and how it could be rewritten either on signs or websites.
The reasons for considering plain language sooner rather than later, plus some wins Erin’s clients have experienced in this area.
What to be of aware of in terms of plain language and social media.
Have you seen bad examples of language being used, on signs or websites? You can send them to Erin on LinkedIn and connect for a quick chat. We thank you for listening, and as always, I want to thank our special guest for sharing their expertise and insights. I’ll see you back here next week with a brand-new episode!
Plain Language: Learn More (This is a short list of resources. Explore each website for links to other resources, including more tools for specific needs and specific communities).