In this episode of The Legal Edge, Rob Rosasco sits down with Andy Donaldson, partner at Holtsford Gilliland in Montgomery, Alabama, to discuss the unique challenges of marketing an insurance defense firm. Unlike consumer-facing law practices, insurance defense firms operate in a niche where reputation, relationships, and strategic visibility are key. Andy shares his journey into insurance defense, the evolution of marketing in the industry, and how firms can effectively position themselves in an increasingly digital landscape. Whether you're looking to refine your law firm’s marketing approach or gain insights into the world of insurance defense, this episode is packed with actionable strategies.
Timestamps:
00:00 Introduction to Legal Edge Marketing
00:42 Meet Andy Donaldson: Insurance Defense Specialist
01:13 Journey into Insurance Defense
03:44 About Holtsford Gilland: Firm Overview
07:32 Evolving Business Development Strategies
11:33 Marketing Challenges for Insurance Defense Firms
18:52 The Importance of Reputation and Relationships
22:54 Client Acquisition Strategies
24:04 Understanding Our Core Focus
24:29 Challenges in Cold Outreach
25:32 Building Personal Connections
26:42 Common Mistakes in Law Firm Marketing
28:07 Leveraging LinkedIn for Marketing
35:26 The Importance of a Professional Website
37:38 Future Trends in Legal Marketing
46:11 Advice for Modernizing Law Firm Marketing
48:09 Conclusion and Contact Information
Follow Rob and Andy:
Connect with Rob:
LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/
Website: https://www.toodarnloudmarketing.com/
Connect with Andy:
LinkedIn: https://www.linkedin.com/in/m-andrew-donaldson-75226530/
Website: https://www.hglawpc.com/andrew-donaldson/