In this episode, I sit down with Eugene Gershman, a veteran developer and founder of GIS Companies who has been helping landowners transform their property for over 20 years. Eugene shares how he went from reluctantly joining his father’s construction company to creating a nationwide development model that lets everyday landowners keep equity and participate in the upside of their projects. We talk about why selling your land can be a costly mistake, how to structure joint ventures with developers, and the common pitfalls that can derail a project. Eugene also opens up about lessons learned from setbacks, why design and risk management matter more than anything, and how his team can help you either learn the process or handle the entire development for you. If you’re sitting on a piece of land and don’t know what to do with it, this conversation will give you a roadmap to unlock its full potential.