In this episode, we sit down with Ieke Booij, international model, wellness entrepreneur, and founder of Shaped, to talk about finding balance while building a career that spans fashion, content creation, and holistic health.With a career that’s taken her from Amsterdam to Sydney, New York, Milan, Barcelona, and Hong Kong, Ieke shares how she transformed her relationship with food, turned her passion for plant-based living into a thriving platform, and built a community of over 150,000 people online.We talk about what it’s really like to juggle the fast-paced world of modeling with running a wellness brand, how she stays grounded while traveling constantly, and why she believes balance, not perfection, is the key to feeling good in your body and your work.Ieke opens up about the challenges of creating a business rooted in authenticity, the lessons she’s learned about growth (both personal and professional), and how she’s helping others eat, train, and live well through Shaped, her wellness platform for simple, sustainable healthy living.Whether you’re navigating a busy career, looking to reconnect with your health, or dreaming of starting something of your own, this conversation will leave you feeling inspired, grounded, and motivated to create space for what truly matters.
INSTAGRAM: [@iekebooij](https://www.instagram.com/iekebooij)
TIKTOK: @ieke.booij
SHAPED:
(https://www.joinshaped.com/)