In this episode, we sit down with Daniela Baquerizo, creative director, producer, and founder of Guava House, to explore the ever-tricky intersection of business and friendship.

With a background that spans design, branding, and entrepreneurship across cities like New York, Miami, and now Madrid, Daniela opens up about what it really takes to build something meaningful with the people closest to you.

We talk about the leap of starting before you feel ready, the power dynamics that come into play when friends become collaborators, and why clarity and communication are everything.

Daniela shares honest reflections from her journey building Guava House, the emotional weight of leadership, and how her multicultural roots and dual training in creativity and business shape her approach to work and relationships.

Whether you’re thinking of launching something with a friend or already deep in the process, this conversation will leave you feeling seen, inspired, and a little more prepared to navigate the messy, beautiful in-between.

INSTAGRAM: @guava___house