SEO isn’t what it used to be and if your marketing agency is still chasing backlinks and blog posts, you’re falling behind. In this episode, Benji talks with Devon Hayes, co-founder of Elevation Marketing, about how AI and large language models have transformed search and what landscaping business owners must do to stay visible and competitive.

You’ll learn:
• Why your brand is now the biggest factor in Google rankings
• What “entity SEO” means and how it’s already impacting your business
• How to audit your online presence with a Pre-SEO Checklist
• Why reviews, SOPs, and internal ops matter more than you think If you’re paying an agency to “do SEO,” this is your wake-up call.

Get aligned, get visible, and get modern.

Get the SEO Readiness Checklist here
Connect with Devon here