Hiring your first salesperson can feel like pulling the cord on a chainsaw that won’t start; over and over again. In this episode, Benji sits down with Asad Zaman, CEO of Sales Talent Agency, to unpack why this hire is so hard and why most business owners get it dead wrong.

Asad has helped 1,500 companies make over $1 billion in sales hires, and he’s here to deliver hard truths and practical steps. They dive into why only 1 in 10 salespeople are actually good at the job, why the real obstacle is usually your systems, not your salesperson, and how supply-and-demand dynamics make top sales talent incredibly hard to attract.

You’ll Learn:

• Why most sales hires flop and how to avoid the “bozo trap” that keeps business owners and sales leaders stuck on the hiring treadmill
• How one bad estimate can destroy your margins and why sales mistakes often show up too late to fix
• The brutal truth about top sales talent and what it really takes to attract someone who can actually sell
• How to shift from owner-seller to building a sales system that scales

If you’re stuck on this hire, or burned out from false starts, this episode is your wake-up call and your playbook.

Big takeaway: Sales isn’t just another hire > it’s the unlock to real scale. But if you don’t get this right, you’ll be stuck wearing this hat in your business… forever.