In this episode of The League of Extraordinary Storytellers, Theron speaks with Joseph Pine, co-author of The Experience Economy and one of the most influential thinkers in business today.
They explore how The Experience Economy continues to shape industries—from theme parks and retail to technology and hospitality—and why emotional connection and intentional design remain the ultimate differentiators. Joe also shares his insights on the next evolution: The Transformation Economy, where businesses guide people toward meaningful personal change.
In Episode 10 of The League of Extraordinary Storytellers, I sit down with Peter Weishar, Founding Director of the Themed Experience program at UCF, to explore the frontlines of themed entertainment education. Peter shares his journey from graphic design and gaming to pioneering academic programs that prepare the next generation of storytellers and experience designers. We talk about collaboration, mentoring, and the critical role of technology and creativity in shaping the industry’s future. If you want to understand where tomorrow’s innovators are coming from—and how they’re being equipped—this conversation is for you.
In Episode 9, I sit down with former Imagineer and current UT Austin educator Mk Haley for a candid look at what it really takes to build a lasting career in themed entertainment. We talk about reframing your existing skills, thriving in a project-based world, and embracing new technologies like AI. Whether you're a seasoned creative or just breaking in, Mk’s insights offer clarity, inspiration, and a clear-eyed view of what’s next for our industry.
From iconic Disney attractions to expansive universes like Marvel and The Simpsons, Jason Surrell has helped shape some of the most enduring stories in themed entertainment. In this episode, he reflects on a career rooted in discipline, collaboration, and creative vision. Listeners will gain practical insight into how great stories are structured—and why consistency and clarity are the unsung heroes of world-building.
Are we ready for what’s next? In this episode, I talk with industry veteran Louis Alfieri about how technologies like AI are changing the way we tell stories, design experiences, and build across borders. It’s a thoughtful conversation on creativity, collaboration, and the mindset needed to thrive in a rapidly transforming world.
What makes a creative process truly great? Join me as I host Joe Lanzisero, a visionary force behind some of Disney’s most beloved experiences. In this episode of The League of Extraordinary Storytellers, Joe reflects on his journey from animation to Imagineering, the importance of “plusing” ideas, and how blending creativity with practicality results in unforgettable experiences. Tune in for stories, insights, and advice from one of the industry's most respected creative minds.
In this episode of the League of Extraordinary Storytellers, host Theron Skees interviews Melody Matheny, an attraction designer with over 24 years of experience in the theme entertainment industry. They discuss Melody's career journey, the importance of networking, the significance of creating memorable experiences for guests, and the balance between creative and technical skills. Melody emphasizes the need for brutal honesty in self-assessment, the value of studying successful professionals, and the common mistakes young creatives make as they enter the industry. The conversation highlights the essential role of soft skills in building a successful career in the creative field. In this conversation, Melody Matheny and Theron Skees explore the significance of collaboration and emotional intelligence in creative environments. They discuss the importance of play in the creative process, effective conflict resolution through listening, and the future of in-person entertainment. The role of technology as a storytelling tool is emphasized, along with advice for the next generation of creatives to embrace their youth and experiences.
In this episode of the League of Extraordinary Storytellers, host Theron Skees engages with Chris Lattner, a trailblazer in immersive storytelling and escape room design. They explore the journey of storytelling from role-playing games to creating highly themed immersive adventures. Chris shares insights on the importance of detail in themed environments, collaboration among multidisciplinary teams, and the future of immersive entertainment. He emphasizes the need for creativity, trust, and a focus on character development in storytelling, while also providing valuable advice for aspiring storytellers.
In this episode ofThe League of Extraordinary Storytellers, host Theron Skees sits down with Francisco Nunez, president of Frank N Design, to explore the intersection of architecture, technology, and themed experience design. They discuss Frank’s journey from the Dominican Republic to the world of themed entertainment, the role of 3D visualization in translating creative vision into reality, and the challenges of entrepreneurship. Together, they explore the art of collaboration, the balance between creativity and technical feasibility, and the innovative problem-solving skills required to bring memorable worlds to life. From navigating international regulations to the importance of mentorship, this conversation offers a behind-the-scenes look at how design technology is shaping the future of the industry.
In this episode, I sit down with Stacy Barton, a brilliant writer, performer, and experience designer with over 25 years of expertise in themed entertainment. From her work with Disney and SeaWorld to her passion for live entertainment, Stacy shares how performers bring immersive worlds to life, turning beautifully designed spaces into dynamic, interactive experiences.
We dive into the collaborative magic behind creating unforgettable stories, the role of live entertainment in making guests an integral part of the narrative, and how professionals from diverse fields work together to build these extraordinary worlds.
Tune in now to explore Stacy’s incredible journey and insights.
In this inaugural episode of the League of Extraordinary Storytellers, host Theron Skees interviews Craig Russell, a veteran of Disney Imagineering, about his journey and insights into the themed entertainment industry. The conversation covers Craig's extensive experience in designing and executing theme parks, the importance of collaboration and leadership in creative projects, and the challenges faced during the design and development phases. Craig emphasizes the need for patience in design, the significance of team dynamics, and the qualities necessary for success in diverse teams. He also discusses the role of consultants, the future challenges of the industry, and offers advice for both new and seasoned professionals.