Send us a text What happens when crisis hits your business and the only information people can find about you online is that negative event? In our conversation with communications expert Tiffany Muehlbauer, we dive deep into her innovative "Pool Theory" concept that's changing how organizations approach crisis preparation. The Pool Theory isn't about shouting louder when trouble arrives—it's about creating enough momentum in your brand presence beforehand that disruptions barely make waves....
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Send us a text What happens when crisis hits your business and the only information people can find about you online is that negative event? In our conversation with communications expert Tiffany Muehlbauer, we dive deep into her innovative "Pool Theory" concept that's changing how organizations approach crisis preparation. The Pool Theory isn't about shouting louder when trouble arrives—it's about creating enough momentum in your brand presence beforehand that disruptions barely make waves....
EP 59 Which CEO did it better, Round 2 - the Air India plagiarizing scandal
The Leading in a Crisis Podcast
25 minutes
1 month ago
EP 59 Which CEO did it better, Round 2 - the Air India plagiarizing scandal
Send us a text When does crisis preparation cross the line into inauthentic communication? The recent Air India crash that claimed 270 lives sparked a fascinating controversy when their CEO's statement appeared virtually identical to American Airlines' earlier crisis statement. Crisis communications experts Tom Mueller, Mark Mullen, and guest Destin Singleton dive into this nuanced debate with different perspectives. Is this merely a "tempest in a teapot" where effective templates were repur...
The Leading in a Crisis Podcast
Send us a text What happens when crisis hits your business and the only information people can find about you online is that negative event? In our conversation with communications expert Tiffany Muehlbauer, we dive deep into her innovative "Pool Theory" concept that's changing how organizations approach crisis preparation. The Pool Theory isn't about shouting louder when trouble arrives—it's about creating enough momentum in your brand presence beforehand that disruptions barely make waves....
