We interview extraordinary medtech leaders to learn about who they are as people. What is their background? How did they get to where they are, and where do they plan to go from here? Most importantly, what attracted them to the medtech industry specifically? We love hearing a wide variety of stories, conventional and unconventional, from an assortment of diverse perspectives. These people are making a profound difference, and we’re excited to share why and how. You’ll hear from CEOs, engineers, scientists, researchers, and more. If you ever wanted to get to know some of your favorite medtech leaders on a more personal level, now’s your chance. Discover what makes The Leading Difference.
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We interview extraordinary medtech leaders to learn about who they are as people. What is their background? How did they get to where they are, and where do they plan to go from here? Most importantly, what attracted them to the medtech industry specifically? We love hearing a wide variety of stories, conventional and unconventional, from an assortment of diverse perspectives. These people are making a profound difference, and we’re excited to share why and how. You’ll hear from CEOs, engineers, scientists, researchers, and more. If you ever wanted to get to know some of your favorite medtech leaders on a more personal level, now’s your chance. Discover what makes The Leading Difference.
Aaron Burnett | CEO, Wheelhouse DMG | Achieving Success with MedTech Marketing, First-Party Data Strategies, & Generosity as Company Culture
The Leading Difference
43 minutes 16 seconds
8 months ago
Aaron Burnett | CEO, Wheelhouse DMG | Achieving Success with MedTech Marketing, First-Party Data Strategies, & Generosity as Company Culture
Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, delves into the unique marketing challenges faced by the MedTech industry. He discusses the critical importance of continuous messaging and creative iteration in data-constrained environments, highlighting how accurate first-party and zero-party data strategies can drive performance in highly regulated markets like healthcare. He emphasizes the need for proprietary data solutions to stay compliant and effective amidst evolving privacy regulations. Reflecting on his personal and professional journey, Aaron shares practical insights on optimizing marketing strategies for better business outcomes while maintaining a culture of generosity and helpfulness.
The Leading Difference
We interview extraordinary medtech leaders to learn about who they are as people. What is their background? How did they get to where they are, and where do they plan to go from here? Most importantly, what attracted them to the medtech industry specifically? We love hearing a wide variety of stories, conventional and unconventional, from an assortment of diverse perspectives. These people are making a profound difference, and we’re excited to share why and how. You’ll hear from CEOs, engineers, scientists, researchers, and more. If you ever wanted to get to know some of your favorite medtech leaders on a more personal level, now’s your chance. Discover what makes The Leading Difference.
