Transforming Barriers into Bridges: The Multicultural Marketing Revolution Discover the inspiring journey of overcoming language barriers to pioneer a multicultural marketing agency that now connects brands with diverse communities in over 46 languages. This video delves into the importance of inclusive communication, the impact on businesses and communities, and practical insights for leaders and HR professionals aiming to embrace diversity and inclusion in their strategies.
In this episode, we discuss the following: 👉 Personal challenge to professional solution: Overcoming language barriers to connect brands with diverse communities. 👉 The inception of a multicultural marketing agency: From translation services to a full-service marketing powerhouse. 👉 The impact of inclusion: How language and cultural representation enhance belonging and organisational performance. 👉 The EDI event: Everyone Doing It Together, focusing on practical steps towards equality, diversity, and inclusion. 👉 Getting your house in order: Preparing your company internally before reaching out to diverse markets. 👉 Managing expectations: Communicating language capabilities to potential customers and employees. 👉 The essence of belonging: Making everyone feel wanted and valued in your organisation. 👉 Resources for the journey: Utilising ethnic calendars and media whitepapers for informed multicultural marketing. 👉 The future of multicultural marketing: Embracing internal and external diversity for business success. About Tomasz Dyl: ✅ Tomasz founded GottaBe! at 17 and has spent the past 12 years leveraging his passion for communications to assist brands across financial, FMCG, telecommunications, and education sectors in reaching new audiences and enhancing customer relationships. Under his leadership, the agency has expanded to include offices in Southampton, London, and Ireland, earning numerous awards along the way. ✅ Website: https://gottabemarketing.co.uk ✅ Instagram: https://www.instagram.com/tdyl 🎙️ If you have a topic you're eager to hear or discussed on our next podcast, just send your questions or requests to sile@silewalsh.com. 🎁 Monthly Giveaway! Every month, we're giving away a Leadership Professional Development Book as part of the launch of Inclusive Leadership, Navigating Organisational Complexity. Sign up here: https://www.silewalsh.com/inclusive-leadership-book 📖 Join our leadership Book Club: https://elis-advantage.thrivecart.com/leadership-bookclub/ 👉 Download your free Inclusive Leader's Pocket Guide: https://inclusiveleadership.eo.page/pocket-guide 💌 Sign up for weekly leadership Letters: https://inclusiveleadership.eo.page/leadership-letters Hope you enjoyed the video; if so, don’t forget to … 💟 Follow us on YouTube: https://www.youtube.com/channel/silewalsh1 💟 Follow us on LinkedIn: https://ie.linkedin.com/in/silewalsh 💟 Follow us on Twitter: https://twitter.com/SileWalsh1 💟 Follow us on TikTok: https://www.tiktok.com/@silewalsh1 #MulticulturalMarketing #InclusiveCommunication #DiversityAndInclusion #GlobalBusinessStrategy #LanguageBarriers #CulturalNuances #Transcreation #AuthenticRepresentation #EDI #MultilingualMarketing #CulturalEngagement #DiverseTalentAttraction #InclusiveBranding #GlobalMarketing #MulticulturalEngagement #MarketingInnovation #InclusiveLeadership #DiversityInMedia #EthnicMarketing #inclusionmatters