Thibaut Victor-Michel, President of Novartis France, joins The Leadership Consultation as the first guest from the pharmaceutical industry. In this episode, Thibaut shares his career journey, which began in consulting before transitioning to Novartis in 2006. Over the years, he has held roles in strategy, sales, marketing, and general management, working across France, Switzerland, and the Netherlands. Thibaut emphasizes the importance of intentional career decisions, focusing on roles that o...
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Thibaut Victor-Michel, President of Novartis France, joins The Leadership Consultation as the first guest from the pharmaceutical industry. In this episode, Thibaut shares his career journey, which began in consulting before transitioning to Novartis in 2006. Over the years, he has held roles in strategy, sales, marketing, and general management, working across France, Switzerland, and the Netherlands. Thibaut emphasizes the importance of intentional career decisions, focusing on roles that o...
S3E07: "Creating Delightful Customer Experiences", with Susan Willig, CEO & Chief Brand Strategist at TrueNorth
The Leadership Consultation
36 minutes
1 year ago
S3E07: "Creating Delightful Customer Experiences", with Susan Willig, CEO & Chief Brand Strategist at TrueNorth
In this new episode of The Marketing Consultation, we are joined by Susan Willig, a marketing leader with significant experience in the healthcare sector, particularly in brand strategy and patient access. The discussion delves into the importance of early market positioning for startups and strategies for differentiating a brand in a crowded market. Susan emphasizes the necessity of establishing a strong value proposition early on. This involves understanding the target market and setti...
The Leadership Consultation
Thibaut Victor-Michel, President of Novartis France, joins The Leadership Consultation as the first guest from the pharmaceutical industry. In this episode, Thibaut shares his career journey, which began in consulting before transitioning to Novartis in 2006. Over the years, he has held roles in strategy, sales, marketing, and general management, working across France, Switzerland, and the Netherlands. Thibaut emphasizes the importance of intentional career decisions, focusing on roles that o...
