Disruption isn’t a matter of if—it’s a matter of when. And when it comes, your culture will either crack or stretch. In this episode, we sit down with Kim Bohr, President & COO of SparkEffect, to unpack the findings from the 2025 Trust in Turbulence™ report and explore why trust has become a measurable business driver—not just a soft virtue.
Kim introduces her Trust Elasticity™ framework, which reveals how organizations can absorb shocks, protect trust, and even grow stronger after disruption. We discuss the stark difference between organizations that earn the Trust Dividend™—higher retention, reputation, and revenue—and those that fall into a trust deficit, where mismanaged crises erode confidence and future readiness.
You’ll learn:
Why 71% of employees faced disruption in the last two years—and what it means for leaders.
The critical role of frontline leaders in building (and sometimes breaking) trust.
How the five trust domains—strategic clarity, psychological safety, cultural belonging, systems trust, and fairness—shape resilience.
Practical steps leaders can take today to make trust measurable, visible, and scalable.
If you’ve ever wondered whether your culture can survive the next shake-up, this episode will give you the data, frameworks, and leadership practices to not just endure disruption—but turn it into a competitive advantage.
Check out www.sparkeffect.com/theleadershipcode for a copy of the research paper and field guide. Also, check out Kim's Courage to Advance podcast.
