Today's episode is a little longer than usual—about 35 minutes—because we're going deep on values. This isn't a surface-level conversation. We're doing the work. So grab a coffee, settle in, and let's talk about holding your line.

Most leaders think they know their values.

Ask them, and they'll give you the corporate version: "Integrity. Innovation. Excellence. Teamwork."

But here's the truth: Those aren't values. Those are words on a wall.

Your real values aren't what you say in meetings. They're what you do when no one's watching. What you protect when you're exhausted. What you choose when the cost is high.

Want to know your real values?

Look at your calendar. Look at your budget. Look at the decisions you made under pressure last month.

That's what you actually value.

In this week's episode, I'm diving into why most leaders can't name their real values, and why that gap between what they say and what they do is costing them everything.

Their credibility. Their team's trust. Their own integrity.

Because when you don't know your line, you'll break under pressure every time.

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