Can Creativity Defend Its ROI in the Boardroom?
Tangible insights, tough questions, and real stories from the front lines of design leadership.
In this episode, host Marian Temelkov plays a skeptical CFO challenging design disruptor, Niklas Mortensen on the true business value of design.ðŸ§
Can creativity justify its cost? 📊
Are there metrics that prove its impact? 💼
And how do we bridge the gap between innovation and financial return?
Guest: Niklas Mortensen- Chief Design Officer at DesignIt, award-winning experience innovation company
Host: Marian Temelkov- CEO of Dynamis Group, a global talent consultancy
🎧 Tune in to hear the verdict.