This month's guest is Cody Flaherty, the Chief Operating Officer at Atlas Creative, a leading UGC studio behind the world's most successful experiences on Roblox and Fortnite. Cody brings over 15 years of experience in technology and gaming. At Atlas, he focuses on growing original games and helping major brands succeed in the UGC space and has worked on several award winning campaigns like Star Trek x Kid Cudi: Mirror Mayhem, MrBeast's Extreme Survival Challenge in Fortnite, Axe's Mistaverse campaign & many more.This episode explores:

• How Atlas Creative is powering iconic brand activations in Fortnite and Roblox with partners like Paramount, Puma, and MrBeast
• What advertisers should be considering when choosing an in-game “playground” to activate inside of

• How recent Roblox viral sensations ‘Steal a Brainrot’ & ‘Grow a Garden’ hit 20M concurrent players