This month, Nathan Lindberg is joined by VP of Global Media at Liquid Advertising, Nikki DePaola, a seasoned advertising professional with over 14 years of experience at Liquid. In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored:

• The challenges endemic publishers face in shifting players’ attention to new releases as audiences spend more time in fewer games.
• The paradox of abundant data and stricter privacy rules, making first-party data increasingly vital for effective media strategies.
• How media buying has shifted from broad awareness to creating memorable, differentiated campaigns that resonate with entrenched players.