In this episode of the Lead Magnets podcast -- Trade Show Tips for Attendees -- marketing experts Julie Nichols and Dan Gershenson share their insider secrets for making the most of trade shows - even without having your own booth. Learn how to prepare effectively, maximize your time on the show floor, and follow up strategically to turn trade show connections into valuable business relationships. From scheduling smart appointments to leveraging technology like geofencing, discover practical tips to level up your trade show game and stand out from the crowd. Whether you're a trade show newbie or a seasoned pro looking to optimize your approach, this episode is packed with actionable advice to help you win at your next industry event.
The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up.
Learn more about the podcast: https://julienicholsmarketing.com/podcastJulie Nichols Marketing - https://julienicholsmarketing.comCaliber Brand Strategy - https://www.highcaliberbranding.com
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