Julie and Dan discuss why it's so important to build an email list to reach prospective buyers and current customers. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: https://julienicholsmarketing.com/podcast Julie Nichols Marketing - https://julienicholsmarketing.com Caliber Brand Strategy - https://www.highcaliberbranding.com
