Julie and Dan talk about SEO -- search engine optimization! How long you should expect it will take to work, best practices for optimizing your blogs and website, and what NOT to do when trying to rank in Google. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: https://julienicholsmarketing.com/podcast Julie Nichols Marketing - https://julienicholsmarketing.com Caliber Brand Strategy - https://www.highcaliberbranding.com