Senior Marketing and Communications Strategist, Tumi Rabanye joins this episode of The Lead Creative podcast to talk about the role and significance of strategy when the only constant is disruption, where brands have access to more consumer data than ever. Tumi shares many insights around remaining relevant, being more human and staying on course. As jury chair of the AdFocus awards, Tumi also talks about the importance of advertising and creative awards in this time saying “there is an even greater opportunity to bring in global thinking.” This episode also covers how data can be embraced in the creative process for more compelling brand messaging.