Today I have one switched-on lady with me, Etiosa Agbonlahor Etinosa is a behavioural economist and CEO of Decision Alpha, a behavioural pricing firm that helps businesses, including law firms, improve pricing for growth, traction, and stronger perceived value. Etinosa is passionate about helping people live healthier financial lives, she brings over a decade of experience working across the U.S., Australia, Africa, and the U.K.—shaping pricing, engagement, and customer behavior strategy for ...
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Today I have one switched-on lady with me, Etiosa Agbonlahor Etinosa is a behavioural economist and CEO of Decision Alpha, a behavioural pricing firm that helps businesses, including law firms, improve pricing for growth, traction, and stronger perceived value. Etinosa is passionate about helping people live healthier financial lives, she brings over a decade of experience working across the U.S., Australia, Africa, and the U.K.—shaping pricing, engagement, and customer behavior strategy for ...
142 - Pricing effort, not outcomes, in an AI world
The Law Firm Owners Podcast
32 minutes
6 days ago
142 - Pricing effort, not outcomes, in an AI world
Today I have one switched-on lady with me, Etiosa Agbonlahor Etinosa is a behavioural economist and CEO of Decision Alpha, a behavioural pricing firm that helps businesses, including law firms, improve pricing for growth, traction, and stronger perceived value. Etinosa is passionate about helping people live healthier financial lives, she brings over a decade of experience working across the U.S., Australia, Africa, and the U.K.—shaping pricing, engagement, and customer behavior strategy for ...
The Law Firm Owners Podcast
Today I have one switched-on lady with me, Etiosa Agbonlahor Etinosa is a behavioural economist and CEO of Decision Alpha, a behavioural pricing firm that helps businesses, including law firms, improve pricing for growth, traction, and stronger perceived value. Etinosa is passionate about helping people live healthier financial lives, she brings over a decade of experience working across the U.S., Australia, Africa, and the U.K.—shaping pricing, engagement, and customer behavior strategy for ...
