Liza Cichowski interviews Michelle Nieberding, a director of product marketing at Treasure Data and an expert in leveraging AI for marketing strategies. They discuss the top use cases for AI in product marketing, including customer insights, messaging, and asset generation. Michele predicts that the future of AI in marketing will include more precise personalization and stronger automation. The conversation also touches on Michelle's career journey, leadership lessons, and personal growth thr...
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Liza Cichowski interviews Michelle Nieberding, a director of product marketing at Treasure Data and an expert in leveraging AI for marketing strategies. They discuss the top use cases for AI in product marketing, including customer insights, messaging, and asset generation. Michele predicts that the future of AI in marketing will include more precise personalization and stronger automation. The conversation also touches on Michelle's career journey, leadership lessons, and personal growth thr...
EPISODE 2: Erin Crapser on Effective Strategies for Campaign Success
The Last Word on Product Marketing
24 minutes
12 months ago
EPISODE 2: Erin Crapser on Effective Strategies for Campaign Success
In this episode, Liza Cichowski interviews Erin Crapser, who leads marketing at Trust Cloud AI. They discuss the challenges of aligning product marketing with corporate strategy, effective campaign strategies, the importance of differentiation, and the balance between technical features and emotional connections in marketing. Erin shares valuable insights on sales enablement, collaboration with sales teams, and leadership lessons learned throughout her career. The conversation also touches on...
The Last Word on Product Marketing
Liza Cichowski interviews Michelle Nieberding, a director of product marketing at Treasure Data and an expert in leveraging AI for marketing strategies. They discuss the top use cases for AI in product marketing, including customer insights, messaging, and asset generation. Michele predicts that the future of AI in marketing will include more precise personalization and stronger automation. The conversation also touches on Michelle's career journey, leadership lessons, and personal growth thr...
