In this episode of the Laravel Podcast, Matt Stauffer sits down with Hank Taylor, Laravel’s head of marketing, to unpack what it really looks like to market the ecosystem surrounding a major open-source framework. Hank shares his path into the world of Laravel, his deep roots in marketing (especially in open-source) and how he’s helping shape the future of community engagement.
They dive into the revitalization of in-person meetups, Laravel’s evolving marketing strategy, and the cultural shift toward embracing PHP. The conversation also explores the challenges and opportunities of moving from a one-person marketing approach to a more structured team effort, with an emphasis on bridging the gap between technical and non-technical team members.
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Editing and transcription sponsored by Tighten.
