In this episode of the Land Fixer podcast, host Logan Swanson chats with Rooster Vance, a well-known figure in the land investing world. Rooster shares his unique journey from being a remodeling contractor to becoming a successful land investor, offering insights into the Texas land market, branding, and his personal philosophy on life and business. Rooster discusses his strategic shift from house wholesaling to land flipping, reflecting on how his upbringing around farms and rural settings influenced his career change. He emphasizes the importance of versatility in real estate investment and shares personal anecdotes about his colorful past and the impact of his Texan roots on his brand identity. Listeners will get a behind-the-scenes look at Rooster's branding strategy, including his viral social media presence and the role of personal authenticity in engaging with a digital audience. Whether you're a seasoned investor or new to the land game, Rooster's tips on navigating the ups and downs of the market and fostering a recognizable brand are valuable lessons for anyone looking to stand out in the real estate industry.