It is not an exaggeration to say that retention and engagement separates the good from great — in fact, it can even make or break companies. So, given its importance, we are taking a deep dive into the topic that will span over two parts. For part two of this segment, we’ll be looking at retention and engagement from a content lens. Listen to our guests discuss why content is a significant lever to improve these metrics, how content strategies have changed over time, and the best ways to maximize the value of what is produced or acquired | Cast: Ron Baetiong, Twila Bergania, Leo Albea and Anand Roy.

| Song credits: High - ENSO360

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