Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
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Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
The Power of Customer Experience: How to Stand Out in B2B Marketing
The Kula Ring
35 minutes 17 seconds
1 week ago
The Power of Customer Experience: How to Stand Out in B2B Marketing
In this episode of The Kula Ring, hosts Jeff White and Carman Pirie talk with Dan Gingiss, Chief Experience Maker at The Experience Maker, about why customer experience is the ultimate competitive differentiator. Dan breaks down his WISE framework and explains how manufacturers can apply these principles to create memorable, talk-worthy moments that drive word-of-mouth. From finding fun in everyday touchpoints to creating immersive sensory experiences, Dan reveals practical ways to humanize your brand and make every interaction remarkable.
The Kula Ring
Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
