Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
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Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
Marketing Beyond Metrics: Championing the Customer Experience with Alec Graham
The Kula Ring
29 minutes 38 seconds
4 months ago
Marketing Beyond Metrics: Championing the Customer Experience with Alec Graham
In this episode of The Kula Ring, Alec Graham, Marketing Manager at LEL Critical, shares a provocative take on what marketing can and should be within industrial manufacturing.
Alec explores why marketers must act as the voice of the customer inside the business, how empathy-driven systems can create better outcomes for both users and employees, and why not everything should be measured in a straight line. From customer service gaps to probabilistic strategy, Alec invites listeners to reconsider where the real value of marketing lies: in creating meaningful, lasting experiences that go beyond transactions.
The Kula Ring
Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
