Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
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Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
Expanding the Reach of Technical Marketing at Q-Lab
The Kula Ring
28 minutes 38 seconds
3 weeks ago
Expanding the Reach of Technical Marketing at Q-Lab
In this episode, Andy Francis, Vice President of Marketing at Q-Lab, joins The Kula Ring to discuss how his team reaches new audiences for their materials-durability testing instruments. Andy explains how Q-Lab tailors content around specific industry standards to attract technical buyers, the balance between paid and organic search, and the company’s evolving approach to generative-AI search optimization. He also shares insights on bridging the gap between marketers and engineers, keeping messaging simple, and how Q-Lab continues to innovate in a highly specialized niche.
The Kula Ring
Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
