Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
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Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
Cold Storage, Warm Leads: Marketing to Diverse B2B Niches
The Kula Ring
30 minutes 41 seconds
4 months ago
Cold Storage, Warm Leads: Marketing to Diverse B2B Niches
This episode of The Kula Ring features Michael Frank, Vice President of Marketing and Communications at Arctic Walk-Ins, a 40-year-old company specializing in custom and quick-ship cold storage. Michael delves into the complexities of marketing to various niches, including the relationship-driven food service sector and the technically nuanced commercial industries. He shares insights into how Arctic Walk-Ins navigates competition, utilizes different marketing tactics for distinct audiences, and adapts to the evolving landscape of digital search, including the rise of AI. The conversation touches on the challenges and opportunities in the manufacturing industry, emphasizing the growing importance of interest-based media and the potential for a renewed appreciation of B2B businesses.
The Kula Ring
Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
