Welcome to UNHUSTLED, the podcast for entrepreneurs, coaches and business owners who are ready to grow their businesses without sacrificing their time, energy, or what matters most. Hosted by Kristen Raine, a 7-figure business owner who has lived the hustle and found a better way, UNHUSTLED is all about scaling your business sustainably, without the burnout. In each episode, we dive into practical strategies, mindset shifts, and real-life stories that help you build a successful business on your own terms. Whether it’s simplifying your systems, mastering your messaging, or learning how to work smarter, not harder, this podcast will show you how to achieve more and scale your business to 6 or 7 figures with less chaos and toxic hustle. If you’re ready to ditch the toxic hustle culture and create a business that supports your life, not runs it, you’re in the right place. Join us weekly for expert insights, actionable tips, and the inspiration you need to unhustle your way to a sustainable and life-giving business.
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Welcome to UNHUSTLED, the podcast for entrepreneurs, coaches and business owners who are ready to grow their businesses without sacrificing their time, energy, or what matters most. Hosted by Kristen Raine, a 7-figure business owner who has lived the hustle and found a better way, UNHUSTLED is all about scaling your business sustainably, without the burnout. In each episode, we dive into practical strategies, mindset shifts, and real-life stories that help you build a successful business on your own terms. Whether it’s simplifying your systems, mastering your messaging, or learning how to work smarter, not harder, this podcast will show you how to achieve more and scale your business to 6 or 7 figures with less chaos and toxic hustle. If you’re ready to ditch the toxic hustle culture and create a business that supports your life, not runs it, you’re in the right place. Join us weekly for expert insights, actionable tips, and the inspiration you need to unhustle your way to a sustainable and life-giving business.
Ep. 2 | Stop using words your dream clients don't understand (and what to do instead)
The Kristen Raine Show
12 minutes
1 year ago
Ep. 2 | Stop using words your dream clients don't understand (and what to do instead)
In this episode of Unhustled, Kristen breaks down how to simplify your messaging so it resonates with your dream clients. Sometimes, the language we use – especially industry-specific jargon – makes sense to us but goes right over the heads of our potential clients. Today, I share some specific examples from the finance, wellness, marketing, and other industries to show how simple swaps can make a BIG difference in connecting with your DREAM audience. Plus, I bring in my 14-year-old daughter for a fun segment where we see if these phrases make sense to her!
Key Takeaways:
Use the "Middle School Rule": If your messaging in your content, emails and marketing material would be clear to a middle schooler, you’re on the right track.
Swap industry "insider" Jargon for Simple Language: Words like "lead generation" or "mindset shift" can be rephrased as "finding new customers" or "changing how you think."
Clarity Builds Trust: Clear, relatable language invites your audience in, helping them feel understood and engaged AND gives them the clarity and confidence that you can solve their problem
Tune in to learn how simplifying your messaging can create more authentic connections and build trust with the people you’re here to serve!
How to connect with Kristen:
Instagram: @itskristenraine
How to GROW your business:
If you want to UNHUSTLE your life & business and learn how to scale your business to 6, multiple 6 or 7 figures the sustainable way without losing your sanity – join the WAITLIST for UNHUSTLE Academy™ (launching SOON).
Hit subscribe & follow so you never miss a new episode!
The Kristen Raine Show
Welcome to UNHUSTLED, the podcast for entrepreneurs, coaches and business owners who are ready to grow their businesses without sacrificing their time, energy, or what matters most. Hosted by Kristen Raine, a 7-figure business owner who has lived the hustle and found a better way, UNHUSTLED is all about scaling your business sustainably, without the burnout. In each episode, we dive into practical strategies, mindset shifts, and real-life stories that help you build a successful business on your own terms. Whether it’s simplifying your systems, mastering your messaging, or learning how to work smarter, not harder, this podcast will show you how to achieve more and scale your business to 6 or 7 figures with less chaos and toxic hustle. If you’re ready to ditch the toxic hustle culture and create a business that supports your life, not runs it, you’re in the right place. Join us weekly for expert insights, actionable tips, and the inspiration you need to unhustle your way to a sustainable and life-giving business.
